With the rise of online brands and technology, retailers need to think about new ways of engaging with customers. With that task in mind, I used sketch-up to design a store that uses QR codes and a shopping app to make transactions in the store, by removing the tills, the retail space becomes a place where you can rest and connect with nature and inform yourself about the latest sustainable brands
Of all the fashion projects I did during my undergraduate this was the one I enjoyed the most, my interest in sustainability and retail innovation led me to use SketchUp to design Heuleum. Having a specific target audience in mind, led me to do primary research on the main brand which was Raeburn. Reading trend reports on how the Asian market perceives luxury goods led me to do a project based on my customer persona: "The Korean Gen Z"
The project was well received by lecturers