Skills Used: Marketing Research, Competitor Analysis, Campaign Delivery and User Survey
Task: As part of a collaborative brief between the fashion students and sports students, we had to come up with a marketing plan that would encourage Welsh women to engage in sports (due to a low percentage when compared to men).
Role: I teamed up with two other fashion students, I was in charge of the initial research which led me to find that one of the reasons why women didn't practice sports was because they didn't have someone (of the same gender) to join them.
Solution: To create an activity that would encourage women to meet up in the park and practice any sport of their interest. In the final stage, we had to participate in a press release to promote our brand.
